Leyla - Simplifying the Backend to Support Soul-Led Work
Business Coach & Healer
TECH VIRTUAL ASSISTANCE
Meet Leyla
For many heart-led entrepreneurs, tech can feel like a constant headache… complicated, overwhelming, and something they’d rather avoid.
That was exactly the case for Leyla, a business mentor and healer who helps entrepreneurs align with their purpose and build intentional, soul-led businesses. Alongside her 1:1 work, she runs group programmes, courses, and workshops - all of which needed a more supportive and streamlined backend to match the depth of her work.
The Challenge
Leyla’s business felt more complicated than it needed to be. She was spending too much time in the backend, getting lost in clunky processes and feeling disconnected from the work she actually loved. Tech felt overwhelming, and without consistent support, things kept stalling. More than anything, she needed someone she could trust to simplify, take things off her plate, and help her stay in her creative flow.
Our Approach
We focused on removing the tech barriers while providing hands-on guidance and ongoing operational support, so Leyla not only had the right systems and structure in place but also the confidence to use them effectively. We supported her by:
Handling day-to-day admin, tech troubleshooting, and backend organisation - allowing her to focus on serving her clients without getting bogged down in operational tasks
Building automated workflows in Flodesk for nurture sequences and launches
Implemented Zapier automations to connect ThriveCart, Podia, and Flodesk, and other platforms, eliminating manual onboarding steps and keeping everything synced behind the scenes
Set up ThriveCart checkouts to create branded checkouts and streamline product delivery
Built and optimised her courses in Podia to curate a high-impact learning experience for her clients
Created Standard Operating Procedures (SOPs) to document processes clearly, so tasks could be easily handed off and completed without needing to check in with Leyla
Built Airtable databases to manage and track both internal operations and client data in one organised space
The Transformation
Since working together, Leyla’s business now runs like clockwork. Instead of feeling overwhelmed by tech, she has the freedom and clarity to focus on her zone of genius and long-term vision.
In her own words:
“Outsourcing has been one of the best decisions I’ve ever made in my business. I knew from our first meeting that me and Devon just connected so well and were aligned to work together. I broke my leg in January and couldn't do as much as I was bed-bound for 12 weeks. She came in like an angel and organised my back-end and she is amazing at anything tech-related I throw at her (which is not my strong suit). She's a pleasure to work with and just gets it. Anyone who gets to work with Devon is lucky, she will uplevel your business so hard.”
Connect with Leyla
INSTAGRAM: @leylathehealer
WEBSITE: www.leyla-the-healer.com