Aggie - Creating Space to Lead with Ease
Thyroid Nutritionist & Mind-Body Coach
ONLINE BUSINESS MANAGEMENT · TECH VIRTUAL ASSISTANCE · CLICKUP BUILD
Meet Aggie
Aggie McCabe is a leading thyroid nutritionist and mind-body coach, known for helping women heal their thyroid and reconnect with their health through science-backed strategies and somatic work.
As her signature programme BLOOM continues to grow - alongside 1:1 mentorship, a membership, and course offerings - Aggie knew it was time to bring in operational support that could match the pace of her expanding business.
The Challenge
Aggie came to us feeling stretched thin, constantly caught between launching and delivering, without the space to focus on content, side projects, or building the automated systems she knew would support long-term growth. Her backend felt time-consuming and it was starting to impact how she showed up for her clients. She wasn’t just looking for help - she needed a partner to bring structure and momentum to her operations so she could lead without feeling burnt out.
Our Approach
We stepped in as Aggie’s hybrid OBM and Tech VA team - blending strategic support with hands-on implementation. Our focus was to reduce manual tasks and keep everything moving behind the scenes. We supported her by:
Creating and executing a migration plan from Kajabi to ThriveCart Learn and Flodesk - building a tailored course structure, setting up all user journeys, and ensuring a seamless, risk-free transition for users.
Defining a strategic roadmap for building her course and community platform on the Heartbeat, providing both technical and strategic support throughout the implementation
Supporting the build of her membership and signature offering BLOOM inside Heartbeat, including structure, curriculum setup, user experience, and more.
Migrating and optimising automations from Zapier to Make for a more efficient and cost-effective setup
Managing the community and course platform - from onboarding and enquiries to live call logistics and content management.
Overseeing her CRM, Practice Better, including payments, contracts, onboarding, file management, and follow-ups
Creating and maintaining Airtable databases to manage leads, client info, and internal team workflows
Troubleshooting tech issues across platforms to keep everything running smoothly
Building email workflows to automate launch and nurture sequences
The Transformation
With consistent operational support in place, Aggie now has a business backend and team that fully supports her. Her offerings are delivered through supportive systems, her community continues to grow and thrive, and she’s no longer caught up in admin or tech.
In her own words:
“Before working with Devon and Alex, I felt like I was just outsourcing tasks. Now, I feel like I have true partners in my business. Devon is my calm-in-the-chaos ally, quietly keeping the wheels turning and making sure nothing slips through the cracks. Alex has this uncanny ability to spot the tiniest detail and then magically build an automation that makes my life easier. They both bring heart as well as skill, and it’s rare to find support that feels this invested in your success. They’re the kind of people you want in your corner.”
Connect with Aggie
INSTAGRAM: @the.thyroid.rebel
WEBSITE: www.aggiemccabe.com